Marketing

Virtual Tours leave an impression on Property Managers and Tenants

Virtual Tours leave an impression on Property Managers and Tenants

3D Virtual Tours are fast becoming a staple of marketing a property. Aside from complimenting a new climate of ‘social distancing’, providing a contactless, interactive experience of a property over photos alone is the natural progression in a world where marketing has become so centered on having an impressive online presence.

A study by REA in April 2020 noted that 61% of viewers feel that properties with digital inspections make a listing feel more ‘premium’, and 62% felt more positively about the listing agent.

Virtual tours help agents get buyers through properties as auctions, open homes banned

Virtual tours help agents get buyers through properties as auctions, open homes banned

A high-resolution, 360-degree virtual tour could be one of the key ways agents look to show potential buyers a property, following the ban on public open homes and auctions from midnight, Wednesday March 25.

Camera services and agents have reported a spike in inquiries for virtual tours of property listings in the past week to fill the void left by government-mandated social distancing measures.

Asset Reports partner Tom Williams said high-quality, 360-degree views of listed properties were an invaluable tool for vendors and buyers alike.

“It’s helping [agents] get the listing and helping them engage the right buyer,” Mr Williams said.

“I’ve seen easily a 50 to 60 per cent increase in more business than the week prior. We’ve doubled our bookings.